Adding Paint To Your Walls

Business Boost: Choosing The Right Paint Color For The Exterior Of Your Business

31 March 2023

Paul Lucas

If you own a business, you are probably focused on keeping your customers happy and growing your business. While what goes on inside the walls is important, how your business looks on the outside can make a difference. Choosing the right paint color will make your business memorable and attractive, which may draw in new clients and keep current clients coming back.

Eye appeal is important

When you drive down the street, it is only natural to notice businesses that are attractive and well-maintained. In fact, you may be more inclined to do business with a company that has an appealing paint scheme and a well-maintained landscape. Likewise, if the exterior of the business has faded or chipped paint, or it is painted in a glaring color, it may reflect poorly on the business.  

Matching paint to your profession

One of the things to consider when choosing an exterior paint color is the type of business you operate and how color can complement your profession. Businesses that focus on health, such as healthcare clinics or wellness centers, may benefit from subtle shades of green, which are refreshing yet soothing. A daycare center for kids may benefit from bolder colors, such as red, blue, or yellow.

Consider your clients

If your business tends to work closely with younger clients, you may want to consider color combinations that are bold and sophisticated, such as black and white or gray and blue. For a business that deals with mostly older clients, neutral shades such as gray, beige, or off-white may work best. For gender-specific businesses, you may want to choose colors more likely to be attractive to men or women.

Consider your location

In some instances, where your building is located can determine the best exterior color. If your business is located in a historical part of town, you will need to follow any city regulations regarding paint colors. If your business is located in a coastal area, subtle shades of blue, beige, and white will look attractive. Bright colors in a mountain resort will be glaring while rustic browns or deep greens will fit right in.

A business painted in colors that complement the nature of the business and the clients it serves will not go unnoticed. Likewise, an unattractive business or one that is painted in glaring colors may turn potential customers away. Choosing a great paint color for your building's exterior can benefit your business for years to come.

Contact a commercial painting service for more info.

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